9X will launch an new reality show Kaun Jeetega Bollywood Ka Ticket (KJBKT), where the winning couple will get the opportunity to act in a Bollywood blockbuster. The show is jointly produced by Balaji Telefilms Ltd and Popcorn Entertainment.
Indrani Mukerjea, Founder & CEO, INX Media, said, “I am delighted to announce that 9X will air the biggest Bollywood reality extravaganza – Kaun Jeetega Bollywood Ka Ticket. 9X is the strong No.3 Hindi GEC of India as per both TAM and aMap and we have achieved this by virtue of our innovative content. This reality show will provide a great platform for people who aspire to make it big in Bollywood giving them the biggest launch platform that the country has ever seen.”
Soap queen Ekta Kapoor said, “Being the first reality show produced by Balaji Telefilms Ltd we wanted it to be associated with a channel that could share our vision and not compromise on the budgets. This unique reality series on 9X will bring to the viewers the biggest celebrities and the best of talent from across the country. Kaun Jeetega Bollywood Ka Ticket is a show that can take a person from being a talented unknown to becoming India’s next superstar!”